Siemen
Bio-engineer. Reads every line on a label before it goes near a can.
About LABS
We built the fuel we couldn't find.
Built by people who wanted more from their days, but couldn't find a drink that actually fit the way they lived. LABS is for people who train hard, work hard, think big, and still want to feel good doing it. Daily is our first answer to that.
Siemen, Hannes and Janie · founders of LABS
Our standard
Build a life that demands more from you.
Most people ask too little of their day, their work, their body, of what they put in it. Demanding more of yourself isn't arrogance, it's a form of self-respect. So we built fuel that keeps up, and we hold it to the same bar we hold ourselves.
How LABS started
Three different worlds, one shared problem.
Hannes
Builds companies and coaches. Tests what actually holds up in practice.
Janie
Olympic sprinter. Where being a little bit sharp is never enough.
Our story
We didn't find what met our own bar. So we made it ourselves.
Everything on the shelf was either a cheap kick with a crash waiting behind it, or an honest product that felt flat and forgettable. Nothing met the standard we already asked of ourselves, every single day. So we stopped waiting for someone else to make it.
Our problem was never hard work. It was settling, and the culture that quietly tells you not to want too much while it sells you another cheap kick. That's the one thing LABS refuses to do.
In 2026 that idea became a can. It became LABS, and the first product became Daily: caffeine-free, 4g BCAA, 0 sugar, natural beetroot. Matte black, 330 ml, no compromise.
- One product today, a full range behind it
- A growing group of people who refuse to settle
- Built to grow with the people who drink it
The movement
LABS is bigger than a drink.
We're building an open group of people who demand more, on and off the track. No hollow promises, no shouting, just people who hold themselves to a standard and show up for each other.